While the legendary New York venue Studio 54 shut its doors nearly four decades ago, its distinct style impact continues powerful.
Currently, the spotlight isn't on see-through bodysuits but on the furry, shaggy coats and stoles favored by style icons and party enthusiasts alike.
With the holiday social calendar approaching, the distinctive Studio 54 coat is enjoying a significant comeback.
One of the hottest items from a latest partnership between a high-street brand and a London label is a short, off-white, long-haired jacket with oversized lapels.
At a leading department store, online queries for brown fake fur coats have jumped almost 200% year on year.
The demand for secondhand plush items is also soaring, with queries for synthetic fur growing by over 250% in the last six months on a major resale website.
"This is a one and done coat," notes a senior fashion editor, explaining that it acts as the central element of an outfit.
She prefers to wear her personal oversized shaggy coat with hipster jeans or leggings and micro shorts.
The style is showcased in a new streaming romantic comedy series, where a sister wears a caramel furry jacket to a casual dinner.
When questioned about her bold outfit, the character replies, "You told us to dress up. It's fashion!"
The trend aligns with what an American style analyst is terming "boom boom."
Rooted in the glamour and excess of the 1980s New York, this vibe brings to mind wealth, champagne, cigarettes, short skirts, carefree attitudes and, naturally, fuzzy textures.
Similar to that time, the trend is set against a uncertain financial climate.
This style is all about dressing for the lifestyle you dream of rather than the one you are stuck with.
Whereas real fur was everywhere during Studio 54's peak, today's iterations are mostly made from shearling—a byproduct of the meat industry—or man-made fabrics like acrylic.
The trend embodies a tongue-in-cheek luxury—like a beloved character has taken over with exaggerated proportions and unexpected colors.
A London designer was an pioneer of this movement. Her fluffy coats with curly proportions have been worn by top singers.
Due to strong interest, these coats are now only sold in exclusive drops. An forthcoming launch includes a pink and grey style similar to a large pom-pom, alongside animal and zebra-print options with exaggerated fluffy frou-frou.
"If you can only purchase one thing, you wouldn't choose it to be a basic jumper or a pair of ordinary pants, you want something dramatic," explains a magazine editor-in-chief.
The feeling is echoed by a fashion director at a leading store, who calls it "an unexpected, playful touch" that doesn't require a whole new ensemble.
In the end, the shaggy coat can serve as a great mood lifter.
"It doesn't have to cost a lot," says the editor, "and it will make you feel glam when the world around you is pretty gloomy."
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Elizabeth Davila
Elizabeth Davila
Elizabeth Davila